Menaye Donkor leads hunt for Africa’s next fashion star on ‘Fashion Power’
Menaye Donkor, Ghanaian model, entrepreneur, philanthropist and wife of AC Milan footballer Sulley Muntari, is leading the search for Ghana and Nigeria’s next top fashion designer as the lead judge on the new reality TV series, ‘Fashion Power’.
Menaye, who was crowned Miss Ghana Universe 2004 and has since worked with many acclaimed international fashion designers, will use her experience, knowledge and connections in the fashion world to help to guide budding fashion designers through a series of tasks where they will showcase their skills and talents in the hope of being crowned the winner of Fashion Power 2012.
In the 13 series reality show, the 12 contestants between the ages of 18 and 35 will battle it out in the competition to make their dream come true and ultimately launch their career as a fashion designer. The winner will receive $30,000.00, mentorship with renowned fashion designers, PR and media support to gain exposure in magazines across the world, platforms to sell their designs and sponsorship to participate in international fashion weeks, all of which will help build the designer’s brand as the next big fashion icon.
With successful open auditions already having taken place in Ghana and Nigeria attracting hundreds of hopeful contestants, the short listing process has now taken place and 12 contestants, six each from Ghana and Nigeria, have been selected to compete in the Fashion Power reality show. Menaye, supported by Nigerian born television host Faith History and an array of celebrity guest judges, will now begin to judge the 12 selected finalists each week as they participate in training, tasks and challenges. The contestants aim is to use African fabrics as inspiration, then to blend them with other influences, inject their own ideas and explore their creativity fully to produce original and expressive clothes for a variety of occasions.
The 13 episode reality series is scheduled for broadcast on VIA SAT 1 in Ghana and selected networks in Nigeria. The winner will be unveiled at a major red carpet fashion event in Lagos, Nigeria in the grand finale in week 13.